How Crisis Communications Strategies Enable Fast Response with Gerard Braud - Ep. 215
The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur. Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news. Learn more about these topics this week: Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry. Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk Mistakes Companies Make: what happens when companies don’t prepare The New Rules of Media Engagement Leadership on the Worst Day Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day." — Gerard Braud Other Links: Managing Crisis Communications: How To Save Your Reputation With Gerard Braud 00:00 Crisis Communications in Chemicals 03:32 Streamlining Crisis Communications 07:33 Crisis Communication Tool: SituationHub 12:49 "Crisis Communication Holding Statement" 15:04 App Privacy and HIPAA Compliance 17:58 "Effective Media Training with Scripts" 21:29 Crisis Communication Strategy Essentials 25:29 Rethinking PR Quotes and Efficiency 26:32 Manipulating Media with Built-In Quotes 30:18 Engage, Share, Stay Tuned Subscribe to The Chemical Show on YouTube ***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player. ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com