#5 - Activating sleeping assets for sustainable circular value
Michael Hanf and his guest Timo Huhtamäki, CEO of Emmy Clothing Company, discuss the opportunities, challenges, and trends in the secondhand brand apparel market. While secondhand stores and purchases are socially promoted and encouraged, awareness is still low. Combined with consumption-based thinking, they both contribute to a linear economy. There is a lot of sleeping supply in our closets, so why don’t we sell it to others to boost the circular economy instead?