Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change.   Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a groundswell about representation in medical imagery: less than 5% of medical imagery shows dark skin. Joining Chidiebere is Shamel Washington, an Associate Creative Director at Deloitte Digital, focusing on life sciences and healthcare. Shamel is the lead creative director on the Illustrate Change initiative, working alongside Chidiebere and the initiatives' partners, Deloitte and Johnson & Johnson.  Recorded at the Cannes Lions International Festival of Creativity, the two join Jim to talk about Illustrate Change, their hope for what it can accomplish, and what we can all do to support initiatives like this.  You can learn more about the initiative at IllustrateChange.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and StrawberryFrog.