Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products.  Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.

Om Podcasten

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and StrawberryFrog.