Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet

Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacey is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacey joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G’s brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacey left Cincinnati and moved to LA to join Liquid I.V. as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and StrawberryFrog.