S3 Episode 12: Business Builder for Coaches - Using videos to make an impact with Jane Hanson
Today Claire Pedrick MCC is in conversation with Emmy award winning television journalist and coach Jane Hanson who has spent over 30 years helping people learn to communicate better. There’s plenty of tips about creating great video content. And we explore why it matters to be vulnerable and, in the words of Nadia Bolz-Weber why this is about speaking from our scars not our wounds. Takeaways Know your audience and tailor your message to resonate with them. Focus on your purpose and create short, clear videos that entice viewers. Practice your message and consider your voice, facial expressions, and gestures. Use smartphones to create videos, paying attention to lighting and camera angles. Be vulnerable and share personal stories that resonate with your audience. Building relationships and showing compassion are crucial in business. Believe in yourself and keep practicing to improve your video skills. Contact Jane through her website https://www.janehanson.com/. Keywords coaching, videos, brand, audience, purpose, vulnerability, smartphones, lighting, camera angles, relationships