#79 - From Zero Clients to Thriving Coaching Practice - Robbie on the A Listening Life podcast

In this episode, taken from Robbie’s appearance on Aly King-Smith’s A Listening Life podcast, Robbie gives one of his most most concentrated downloads ever on everything he knows about growing a coaching business. In particular, Robbie and Aly cover: Why, despite being a prolific writer and producer of content, Robbie thinks content creation is a terrible way to grow a coaching business. How Robbie reframed proposals and pitching to an opportunity to practice, and the difference that can make. A deep-dive into pricing and money, including how Robbie started from £30 per session and how he grew from there. The Coaching Business Flywheel - to see a diagram of Flywheel, and read Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel This episode is packed with practical advice and personal anecdotes from Robbie’s journey in the coaching industry. Whether you're a new coach or an experienced practitioner, Robbie's insights on pricing, client acquisition, and content creation offer valuable lessons for building a sustainable and profitable coaching business. For more information about Robbie, visit https://www.robbieswale.com/ For more information about Aly and A Listening Life, visit https://www.linkedin.com/in/alykingsmith/ and https://open.spotify.com/episode/6wGHaf6oeebH6qFbTwZHsy?si=ciFxJttsRa64Poo_qmIvyA Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: The 12 Minute Method: https://www.robbieswale.com/about-the-12-minute-method Joel Monk: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching Rich Litvin and The Prosperous Coach: https://richlitvin.com/book/ Steven Pressfield and The War of Art: https://stevenpressfield.com/books/the-war-of-art/ Jim Collins on the Tim Ferriss Show: https://tim.blog/2019/02/18/jim-collins/ Good to Great by Jim Collins: https://www.amazon.co.uk/Good-Great-Some-Companies-Others/dp/0066620996 Turning the Flywheel by Jim Collins: https://www.amazon.co.uk/Turning-Flywheel-Monograph-Accompany-Great/dp/0062933795 Brené Brown on Teddy Roosevelt: https://www.youtube.com/watch?v=8-JXOnFOXQk&t=0s RUNNING ORDER ~5m - Realizing Coaching Could Be a Commercial Success ~8m - Setting Initial Coaching Rates ~10m - The 90 Day Money Game ~12m - Increasing Proposal Amounts ~13m - Overcoming Internal Dialogue and Resistance~14m - The Importance of Making Proposals ~16m - Learning from Pitching and Proposals ~20m - Overcoming Fear of Rejection ~21m - Creating Content and Its Role in Coaching ~22m - Avoiding Procrastination in Business Building ~26m - The Coaching Business Flywheel Concept ~33m - Authenticity in Content Creation ~36m - Direct Invitations vs. Content Creation ~39m - Podcast as a Long-Term Strategy ~42m - Research Projects as an Alternative to Podcasting ~45m - Robbie's Experience with Writing and Podcasting

Om Podcasten

Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com