Episode #68: Clare Norman – Glimmers of Hope, Structuring a Coaching Business and Unlearning Mindsets on the Journey to Coaching Mastery

Clare Norman is a master certified coach with the International Coaching Federation, whose latest book, The Transformational Coach, maps out a journey to coaching mastery that begins with unlearning the old beliefs and mindsets that are not serving you or your clients, in order to reset and replace them with a new set of thought patterns. In this episode of The Coach’s Journey Podcast, Clare shares some brutally honest financial advice for coaches and talks through the developments in contracting, process and values that helped her go from coaching internally in a large corporation to building and running her own business as a coach, coach trainer and supervisor. Clare also flies the flag for mentor coaching, telling host Neil Mackinnon why she believes it is the best way for a coach to “sharpen their edge”, and she generously shares wisdom on how new coaches can successfully position themselves in a fast-changing industry. In this episode, Clare and Neil also talk about: Getting your name ‘out there’ as an independent coach Why coaching bodies matter and what they can do for us How to lead an ethically sound, mentally healthy coaching practice The power of experiencing different organisational cultures and their values Achieving sustained change through shifting mindsets rather thanskillsets Clare also shares examples of the unhelpful mindsets we, as coaches, need to unlearn in order to be of service to our clients and ourselves (there are a total of 83 of these mindsets listed in her book!). For links to many of the things mentioned in this episode, please visit: https://www.thecoachsjourney.com/podcast/episode-68-clare-norman-glimmers-of-hope-structuring-a-coaching-business-and-unlearning-mindsets-on-the-journey-to-coaching-mastery

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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com