Jackson Cunningham, Founder of Tuft + Paw
Tuft + Paw works with cat behaviorists, veterinarians, and shelters to design cat furniture from the ground up. As they expand their own design and manufacturing, one thing they are very focused on is sustainability. Jackson and Stacy also talk about e-commerce and affiliate programs (and how they can help shelters), as well as the pitfalls of social media. Tuft + Paw has recently launched both an affiliate program and a unique referral program benefitting the Stray Cat Alliance in Los Angeles.