Story Sells: How to Simplify Your Marketing and Create a Website That Converts with Kris Jones
What if you didn’t need more content or funnels—just one great story? In this episode, Rachel sits down with StoryBrand-trained strategist Kris Jones, founder of Red Door Stories, to uncover how a simple narrative shift can turn your website into a client-converting machine. Whether you’re burnt out on content creation or stuck in sales overwhelm, this conversation shows you the missing link: story.Timestamps:[00:01] Meet Kris Jones: StoryBrand expert + Red Door Stories founder[00:04] Why most websites fail (and what to do instead)[00:06] Story vs. information: What the brain remembers[00:10] Outsourcing your voice? Why it doesn’t work[00:14] How to stand out from big brands as a personal brand[00:18] The secret to positioning yourself as a guide, not the hero[00:21] Testimonials that sell: The 4-question formula[00:24] Website mistakes that cost you clients[00:29] Why you don’t need 10 platforms—just one strong homepage[00:34] Evergreen marketing vs. trends (and why story always works)[00:38] From Click to Client: Kris’ story-based sales strategy[00:43] Final word: Do less, but betterKey Themes + Takeaways:Story-based messaging outperforms facts every timeYou are not the hero of your brand—your customer isYou don’t need to do more, just say it betterA good homepage can outperform 10 platformsYour voice is your greatest marketing asset—don’t outsource itQuotes:“You can’t read the label from inside the bottle.” – Kris Jones“People don’t buy from the best—they buy from who they feel most connected to.”“A single well-told story can replace all your marketing and double your revenue.”Community & ResourcesThe Confidence BlueprintFit From Within JournalThe Confident Woman CommunityConnect with Kris JonesWebsite: RedDoorStories.comInstagram: @reddoordesignConnect with Rachel:Website: iamrachelbrooks.comInstagram: @iamrachelbrooksPodcast IG: @theconfidentwoman.co