68. Alix Peabody (Bev) - From Producing Events to Founding a Wine Company, The Challenges When Raising Capital, and How She Thinks About Opportunities

Thank you Fernando Gentil for the introduction to today's guest, Alix Peabody ( https://www.instagram.com/alixpeabody/?hl=en ) , CEO and founder of Bev ( https://drinkbev.com/ ). Bev is a wine company that is breaking down barriers in the heavily male dominated alcohol space. Feel free to follow Alix on Instagram and Bev @alixpeabody ( https://www.instagram.com/alixpeabody/?hl=en ) and @drinkbev ( https://www.instagram.com/drinkbev/?hl=en ). You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ). One book that inspired Alix personally is The Four Agreements: A Practical Guide to Personal Freedom ( https://www.amazon.com/gp/product/1878424319?camp=1789&creativeASIN=1878424319&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Don Miguel Ruiz and one that inspired her professionally is Start with Why: How Great Leaders Inspire Everyone to Take Action ( https://www.amazon.com/gp/product/B074VF6ZLM?camp=1789&creativeASIN=B074VF6ZLM&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Simon Sinek. Here's what you'll learn: * What attracted her to entrepreneurship? What was the insight that she saw that led her to starting Bev? Why she chose to raise money. How she was able to position herself to VCs? Her fundraising strategy. * What worked and what didn't? What parts of her business did investors care about most? How she established her supply chain? What parts could she control? How she approached brand strategy? How did she think about growth? * How has COVID changed her strategy or affected Bev? How did she think about product-market fit, where her customers spend their time and distribution? How she's thinking about growth vs. profitability now? What was the most surprising thing that she learned since founding Bev? * What's one thing that she would change when it came to fundraising? What's one thing she would change in the fundraising process? What's one piece of advice for founders of B2C businesses? Advertising Inquiries: https://redcircle.com/brands

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.