The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

Aditi Dash and Joe Hovde (CircleUp) - Balancing data with founder-market fit when investing in consumer brands

av The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing | Publicerades 3/29/2021

My guests today are Aditi Dash ( ) and Joe Hovde ( ) from CircleUp ( ). CircleUp Growth Partners is an early-stage consumer fund that takes a data-driven approach investing in compelling companies. Aditi is one of the investment partners and Joe is one of the data analysts. This is a fascinating conversation about building a data base for the private markets and using that data base as a tool to help make investment decisions and discover trends in CPG. Some of the questions I ask Aditi and Joe: * Let's start at the beginning. What was each of your attraction to working with consumer brands and the private markets? * For those that aren't familiar walk us through a little bit of the history of Circle Up. * One of the difficulties in the private markets is that company information is private. I understand that you are building a platform to help make investment decisions based on data, but what's that process of convincing a company to share its metrics and data with you? * How has the platform helped make investment decisions? * What are some of the ways that you've been able to leverage data? * What is the relationship between data and how you make decisions when it comes to investing? * How do you make sure you don't overindex on the data when analyzing a company to invest in? * What are the most important metrics * Has the platform led to help you discover new trends? * What are some of the trends that you are most excited about? * Walk us through your due diligence process. * What makes a strong founding team? * What's one thing that you would change about venture capital? * What's the best piece of advice that each of you've received? * What's one piece of advice that you have for founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.