Aimy Steadman (BeatBox) - How she created a drink for music festivals, fundraising on SharkTank and how a change in product packaging was an unlock to scale

Thank you Taylor Foxman for the introduction to our guest today Aimy Steadman. Aimy is is the COO of BeatBox Beverages. the World's Tastiest Portable Party Punch.Some of the questions I ask Aimy:How did you found Beatbox?What was the reason why you founded it? You were early with the RTD trend?What’s the difference between wine and spirits vs. beer?How did you think about the category you were creating and the product that you originally set out to create? How did you think about the right alcohol?How did you approach distribution? Was there a moment you realized you were on to something? What was the first retailer you entered and how did you do it?Why did you switch from working with wine distributors to beer distributors? How did you make the transition?What was it like going from a box to tetra paks? Why did you make the jump?What was it like going on SharkTank and what was the bump?Were there time when growth flatlined? How did you handle that? What were the reason?What does that mean community oriented?How did Brizzy and Corkless Wine come about?How do you leverage or build community around BeatBox Beverage? How did you incorporate music?How did Future Proof come about?What was your process for fundraising? Why did you only raise $15 million on a $200 million valuation?Where do you believe Beatbox should be? What are the right retail chains and on-prem locations?What are you doing now with events and music festivals since events are coming back?What’s one book that has inspired you personally and one book that has inspired you professionally?Dan Seigal MindsightTraction - EOS Entrepreneur’s Operator System

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.