Juan Pablo Cappello (Nue Life) - Ketamine and psychedelic therapy, what’s wrong with current healthcare incentives, and picking the right investment partners

Our guest today is Juan Pablo Cappello, founder of Nue Life. Nue Life is a mental wellness company that offers in-home ketamine therapy. This was a fascinating conversation about where our current healthcare system has failed us with the wrong incentive structure, new alternative therapies, his own mission and inspiration, and what the goal is for Nue Life. Some of the questions I ask Juan Pablo: When were you first exposed psychedelics and ketamine? What inspired you to found Nue Life? How did you develop a program? What are some of the regulation speed bumps that you’ve had to go through in order to launch? What’s the business model? How much do you charge? How long is the program? What was your approach to acquiring new customers? Do you see your customers going through your program multiple times / on going or is it a quest to always bring on new customers? What’s been your approach to scale? What’s been your approach to raising money? Shat was your attraction to entrepreneurship? What were your learnings from starting Patagon, the first online bank in LatAm? What’s one thing you would change about venture capital? What’s one thing that’s misunderstood about psychedelics? What’s one book that inspired you personally and one book that inspired you professionally? What’s the best piece of advice that you’ve received?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.