Matt Nichols (Commerce Ventures) - How Brands Can Leverage Web.3 to Build Community, The Future of Retail From a Crypto Lens, and Use Cases Where Web.3 Might Not Be Impactful

My guest today is Matt Nichols, founder of Commerce Ventures. They back entrepreneurs from every background building the infrastructure for tomorrow's industries. We focus our time deconstructing web.3 and how it could be impactful to brands and change retail. Here are some of the questions I ask Matt: How did you get started in venture capital? When did you found Commerce VC? Why the focus on retail? How can blockchain technology help retail? What’s wrong with current loyalty programs? Paint us a picture of the change in buying behavior for a consumer from the moment they step into a store. Do brands need to embrace Web3 in order to win in the next generation? How should brands approach the creation of digital goods and partnerships with platforms? What’s your due diligence process Supply chain traceability What’s your view about digital goods? What could you not do that blockchain solves for? What’s the relationship between NFT and luxury? What has to work in order for the whole supply chain to transact through smart contracts? How do you also think about customer identification when it comes to wallet ownership? How is this a better point of contact with a person than email?Activity is fully traceable What do you think is one thing that’s overlooked when it comes to the intersection of blockchain and retail? Too many use cases What’s one book that inspired you professionally or personally?The Hard Things About Hard Things Endurance - Shackleton’s Journey to the Southpole Spend time with the customers, try to understand their problems?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.