The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

Robin Li (GGV Capital) - What U.S. investors can learn from China's consumer internet, bringing small businesses online and opportunities in the creator economy

av The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing | Publicerades 4/27/2021

My guest today is Robin Li ( ) , Principal at GGV Capital ( ). GGV is a global venture capital fund that invests in seed to growth stage companies. Some of their companies include Airbnb, Poshmark, Alibaba, and Peloton. We discuss how GGV makes decisions on a global scale, what opportunities in consumer internet Robin is most focused on, and bringing small businesses online. You can follow Robin on Twitter @robin_p_li Some of the questions I ask Robin - * What attracted you to venture capital and how did you wind up at GGV? * When it comes to evaluating early stage consumer companies, what are some of the elements you look for that are positive signs that there is traction and how do you evaluate companies when you have to make decisions very quickly? * Are there metrics that you focus on that might often be overlooked by founders? * What are some major turn offs or deal breakers from startups when they pitch their business to you? * In the due diligence process, how do you assess if the product is solving a real problem? * What are current trends that you are focused on? * What have been changes in consumer behavior during COVID that you are most surprised by? * What are some of the challenges when it comes to evaluating consumer startups? * How has consumer technology and ecommerce evolved differently in China vs. the United States? * I know that GGV invests in both the U.S. and China. In ecommerce, retail and social media China is far ahead of the United States with technology. What do you see as consumer technology that exists in China and that will crossover to the U.S.? What consumer technology won’t cross over? * What are some of the key differences between the Chinese consumer and the American consumer relating to internet behavior? * Communities - Chief - have over three thousand women, connecting Fishbone around professional communities * Round sizes have increased dramatically over the past few years with huge funds into venture capital. Now we have pre-seed, mico funds. How has this influenced you as an investor? * What are some consumer trends that you are excited about? * What is one company that you recently invested in or worked with that you are excited about? * What is one company that you should have invested in but didn’t? * What is one piece of advice that you have for founders of b2c companies that are looking to raise capital?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.