Susan Lin (Felix) - What consumer-driven means, what are real competitive advantages for companies, and why Felix raised $600 million

Thank you Oksana Stowe for the introduction to our guest today, Susan Lin. Susan is a Partner at Felix Capital. Felix Capital is one of the premier consumer investors based in the UK. Some of their investments include Goop, Oatly, Peloton, Seller X. We discuss what consumer-driven means and how that’s even spilled over to B2B, difference when scaling a european company vs. U.S., what are real competitive advantages for companies, and why Felix recently raised $600 million What was your attraction to entrepreneurship and venture capital? How do you think about investing in consumer-driven companies today? What do you think about How do you spend your time? Do you have a thesis? Congratulations on raising $600m! We’ve seen this trend in consumer that as funds get larger and larger, investing in consumer brands becomes less of a focus. Will this be the case with Felix? Why did you decide to join Felix Capital? What’s different about the European venture ecosystem vs. U.S.? What are your thoughts on the fundraising market of today? Where are some of the trends and opportunities you’re seeing in Europe? What do you make of this current market? What’s one thing you would change about VC? What’s one book that has inspired you personally and one that inspired you professionally?When breath becomes air What’s the best piece of advice that you’ve received?Authentic self

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.