How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel
Is your content strategy letting you down?Are you struggling to reach your audience?Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing.In this episode, I spoke to our client, Linode’s Senior Director of Marketing, Rob Yoegel, about all things content marketing strategy – from where it began to what a successful marketing team looks like in the future.Find out about:Linode’s journey to defining a content strategy that worksHow to humanize your customer storiesWhy you should stop hiring “content marketers”Important Links & MentionsRob’s LinkedIn: https://www.linkedin.com/in/robyoegel/Linode: https://www.linode.com/ Craft of Code: https://www.linode.com/craft-of-code/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter