3 Elements to Building a Culture of Content

Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.0:00 Intro2:15 Internal marketing5:06 Liquid Death water9:35 Hubspot14:50 Roadmap event16:15 Internal marketingJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement’s Guide to a Successful 2023 SKO (sign up today)Slice & Dice Episode 2 (watch)The Juice Product Roadmap Live Event on 2/16 at 1:00 pm est (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!