Building a Community of Trust and Preparing for a Product Launch
With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far with The Juice. 0:00 Intro 1:00 Conversation with Jonathan 3:06 Beta launch and company launch 6:30 Purpose of beta experience 10:50 Finding and educating users 13:45 Advantage of going to market early 16:04 People over product 19:02 Grind of a start-up 23:44 OutroJoin our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn