Creating Content and Unifying the Plan with Justin Simon of TechSmith
Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore. 0:00 Intro 1:06 Interview with Justin Simon 3:00 Old and new ways of marketing 7:38 SEO, keywords, Google 10:05 TechSmith 11:45 Rise of video 14:22 It doesn’t matter who creates the content 16:58 Unifying the content plan 19:30 Creating content for particular audience 22:12 Resonate with audience 29:56 Check out TechSmith 30:55 Outro Get our newsletter and sign up to be on our waitlist!Justin: |TechSmith Visual Lounge | LinkedIn | Website Follow The Juice:| Website | Blog | Twitter | LinkedIn