Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems

Do you want to kiss pipeline anxiety goodbye? Meet Trinity Nguyen, VP of Marketing at UserGems. UserGems is a software for revenue teams that monitors jobs changes of customers relevant to you. Trinity explains how to efficiently and creatively support your sales pipeline and narrow in on your ICP (ideal customer profile). What works in marketing today might not work tomorrow. 0:49 Conversation begins2:50 Pipeline anxiety4:00 Teams at UserGems5:32 Measuring pipeline efficiently9:50 ICP (Ideal Customer Profile)11:55 Account selection and building campaigns16:35 Product management and timelines19:50 Messaging22:08 Advice on aligning around pipeline24:00 Outro Sign up for Modern Day Marketer (the newsletter)Follow Trinity: | Twitter | LinkedIn | UserGemsFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.