Defining the 3 Axioms of Content Marketing with Tommy Walker of The Content Studio
Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.Read: The State of Gated vs Ungated Content Report Follow Tommy: | LinkedIn | The Content StudioFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn