How Content Can Support Your PLG Go-to-Market Motion with Ramli John of Appcues
In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. 0:00 Intro 01:05 Conversation with Ramli4:18 PLG 10:55 Rise of introverts 14:33 Role of content marketer 17:30 Quality of content 20:50 PLG onboarding 26:45 Advice for content marketers 29:32 Outro How to Run Laps Around Your Competition with Content Distribution (Register for free)Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Ramli: | LinkedIn | Twitter | Appcues | Book Follow Brett:| Twitter | LinkedIn