How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control

How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.2:00 Conversation with Nick5:53 Air Traffic Control8:40 Journey to thesis18:16 Example of bad marketing22:19 Empathy27:34 Strategies35:05 Evolution of personalization40:18 Fixing the infection43:56 OutroFollow Nick: LinkedIn | Air Traffic Control Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.