How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control
How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.2:00 Conversation with Nick5:53 Air Traffic Control8:40 Journey to thesis18:16 Example of bad marketing22:19 Empathy27:34 Strategies35:05 Evolution of personalization40:18 Fixing the infection43:56 OutroFollow Nick: LinkedIn | Air Traffic Control Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn