How SaaS Founders Should Think About Community with Jared Robin of RevGenius
Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.0:00 Introduction1:23 Conversation with Jared4:26 Debunking community building7:20 Building blocks10:50 Meeting friends online15:10 LinkedIn to Slack16:40 Apollo VS ZoomInfo20:56 The long game27:45 Crawl, walk, run30:00 Sign of success32:14 OutroSign up for RevCon for free on 10/18-10/19Check out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jared: LinkedIn | RevGeniusFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn