How to do community led marketing the right way with Chae O'Brien of Thought Bakery
Chae O’Brien is the Founder and Head of Strategy at Thought Bakery, a growth marketing content studio that helps technology companies launch successful products with personalized customer experiences. Chae shares her perspective on community-led marketing, internal alignment, customer research, and growth. An important question B2B marketers should ask is— how do our products influence a person’s professional ability on a personal level? 0:00 Intro 1:02 Episode begins 2:10 Background in oil 4:02 Pain points of clients 6:14 Roadblocks to building community 7:53 Ideal customer 12:06 Internal alignment 16:10 Apple and Lego 23:20 Focus and intent 29:52 Scaling and growth 34:50 Final advice on building community 39:30 Connect with Thought Bakery Join The JuiceFollow Chae| Twitter | LinkedIn | Thought Bakery Follow Brett:| Twitter | LinkedIn