How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius
Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.2:26 Share Your Genius4:00 Media-led growth6:36 Distribution activator9:35 Strategize based on one focus14:35 Driving demand with a podcast18:12 Building a brand with a podcast23:55 Metrics of success25:35 Strategies that scale30:55 Advice to aspirational podcasters31:41 OutroRead: The State of Gated vs Ungated Content ReportFollow Rachel: | LinkedIn | Share Your Genius Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn