How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.2:26 Share Your Genius4:00 Media-led growth6:36 Distribution activator9:35 Strategize based on one focus14:35 Driving demand with a podcast18:12 Building a brand with a podcast23:55 Metrics of success25:35 Strategies that scale30:55 Advice to aspirational podcasters31:41 OutroRead: The State of Gated vs Ungated Content ReportFollow Rachel: | LinkedIn | Share Your Genius Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.