Know your hand-raisers when marketing to your users or audience
Jonathan and Brett are fired up about an article by Janet Choi, Head of Content at Clearbit, titled “Know you hand-raisers: why marketing to your user base isn’t working anymore.” What is hand-raiser and what makes someone raise their hand? Why aren’t users also your buyers? Why is PLG (product-led growth) the future of B2B SaaS? In this episode, your favorite modern-day marketer duo tackles these complex questions.0:00 Intro 1:00 Conversation with JG 3:30 PLG (product-led growth) 8:35 Janet’s article 12:46 Mindset shift 15:52 Automation vs Manual 16:37 Cold Start Problem 18:37 Sales and marketing alignment 22:05 What makes someone raise their hand 28:24 Closing words 29:24 Outro Know your hand raisers: why marketing to your user base isn't working anymore (Janet Choi, Clearbit) Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn