Launch Series Ep #3: Making it more than just a one day thing
In part three of “Using Community to Launch at B2B MarTech Company,” Jonathan asks Brett about building momentum and making the launch more than a single day affair. Inspired by sneaker culture and hip hop album drops, Brett has been producing hype around The Juice’s official launch date on August 17. 0:00 Intro 0:45 Conversation 3:20 Thought process behind launch 5:00 Hype 6:00 Brett’s marketing experience 10:20 No hacks, only consistency 11:50 Pros and cons of long launch 15:30 Jonathan’s vision 17:30 Inspiration from consumer brands 22:40 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn lTWDrljkwaLvD3sVk3c2