Marketing like a media company with Corey Haines of Swipe Files
Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition. 0:00 Intro 0:54 Introducing Corey 2:00 Swipe Files 3:43 Entrepreneurship 5:11 Market like a media company 9:50 Rented vs owned platform 11:50 Build brand 15:13 Media personalities 20:05 Seeking Wisdom Podcast 22:22 Repurposing content 24:50 Traditional performance metrics 29:22 Examples of companies killing it 32:10 Connect with Corey 33:15 Outro Join Swipe Files (50% discount using "MODERNDAYMARKETING")Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Corey: |Website | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn