Marketing like a Swiss Army Knife with Cassandra Jowett of PathFactory
Cassandra Jowett is the Senior Director of Marketing at PathFactory, an intelligent content platform for B2B marketers. Cassandra is a “multi-disciplinary marketing swiss army knife” with more than a decade of experience, so she truly understands the challenges of marketing to marketers and the improvements to be made with content consumption.0:00 Intro 1:15 Conversation begins 2:50 Swiss Army knife 5:20 Hiring team member 9:44 PathFactory 11:20 Marketing to marketers 14:30 Content consumption in B2B 20:00 Forms, engagement-based forms 26:38 Conversations with companies 32:04 Website of the Future 32:42 Outro Get our newsletter and sign up to be on our waitlist!Cassandra: |Twitter | LinkedIn | Path Factory Follow Fathom:| Website | Blog | Twitter | LinkedIn