Modern Day Marketers #3: Removing roadblocks for your audience and focusing on the experience
The third episode of the Modern-day Marketer Miniseries is about removing roadblocks and creating a better buyer experience. Nobody wants to feel manipulated, tricked, or treated like a lead. The Modern Day Marketer is self-aware, builds community, posts gate-free content, and forms genuine relationships. 0:00 Intro 0:53 Conversation starts 3:10 Experience 9:08 No one wants to be a lead 12:04 Stuck marketers 16:44 Consumer habits 18:44 Can’t trick marketers 19:32 Discovery meetings 21:50 Example of creating a positive experience 27:37 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn