Modern Day Marketers #4: Moving on from co-marketing to collaboration
The fourth and final episode of the Modern-day Marketers Miniseries is about moving away from comarketing to community building. Modern-day marketers, Jonathan and Brett knew that nurturing one to one to one relationships with like-minded individuals in the marketing field would be an invaluable step in getting The Juice off the ground. 0:00 Intro 0:56 Conversation starts 2:00 Paternity leave 4:10 Marketing community 8:10 Keep sales out of it 11:10 Bad co-marketing 15:35 Transactional mindset VS long game 18:00 Example of genuine co-marketing 22:55 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn