Modern Day Marketers #9: WTF is Frictionless Content?
Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouraging others to do the same. 0:00 Intro 1:18 Conversation with Jonathan 4:40 Frictionless content 6:55 Nobody wants to be a lead 8:40 Pressure from bosses 11:08 Trash leads 13:04 Customer experience 14:30 Measure by revenue 17:00 Attribution tracking 20:00 Vulnerability, long-term mindset 24:14 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn