Moving beyond ungated content to ungated products with Sam Senior of TestBox
Sam Senior is the CEO and Co-Founder at TestBox, a software evaluation platform to test and compare software before you buy. TestBox is going a step further of un-gating content and un-gating products as well. The success of TestBox is evidence that customers are tired of dealing with pushy salespeople, jumping through hoops, and being bombarded with marketing. 0:00 Introduction 0:56 Conversation with Sam 1:45 TestBox 5:58 Monetization model 6:33 Un-gated products 11:47 Measuring success 19:00 Product & content user experience 23:54 Advice to marketers 26:18 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Sam: | LinkedIn | Twitter | Testbox Follow Brett:| Twitter | LinkedIn