Moving from Customer Success to Leading a Marketing Team with Abby Borden VP of Marketing at Lexer
Abby Borden is the VP of Marketing at Lexer, a Customer Data and Experience Platform that helps retailers better understand their customers. Abby and Brett discuss her career path from Customer Success to the VP of marketing. A truly great customer experience can lead to advocacy. 1:04 Conversation with Abby 3:00 Who is Lexer 4:15 Role in Customer Success 7:22 Advocacy 8:36 Transition to marketing 10:15 Team building 13:00 Marketing surprises 17:52 Gong 19:06 Advice to marketers 20:28 Lexer and The Juice partnership 21:25 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow Abby| Twitter | LinkedIn | Lexer Follow Brett:| Twitter | LinkedIn