Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost

If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your secret demand gen weapon.1:10 Conversation begins3:55 Rise of podcasting5:50 Podcast fails7:00 Discoverability13:00 Demand generation20:40 ROI23:17 Examples of success26:25 Outro Sign up for Modern Day Marketer (the newsletter)Follow Fatima: | Twitter | LinkedIn | Quill | CoHostFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.