The Downfall of Checkbox Social Proof and What That Means for the B2B Landscape with Dustin Tysick of Testimonial Hero
Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline. If you want to learn how to do social proof the right way, keep listening!1:01 Conversation begins2:25 Defining social proof5:30 Elevating outdated methods8:55 Individuals vs company names10:00 The wrong way11:00 Research and organic social proof14:35 Media types16:20 Obtaining social proof18:35 Success metric20:12 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Dustin: | LinkedIn | Testimonial Hero Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn