The Mindset Shift from Brand to Revenue Marketing with Justin Keller at Drift
Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be afraid of beingprovocative, creative, and weird.1:18 Introduction3:00 Justin’s career7:10 Building brand at Sigstr9:20 Driving pipeline11:45 Justifying brand marketing efforts13:00 Pivoting at Drift15:24 Brand VS revenue marketing16:50 Message to CEOs20:12 Be provocative, get weird23:52 In closingFollow Justin: | LinkedIn | Twitter | Drift Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn