The Power of Curation Over Creation

Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR(Net Revenue Retention), and the long-game.0:00 Introduction0:59 Conversion with JG4:55 Curation8:00 Brands11:25 Slow down13:10 From Boring to Binge-able15:40 NRR (Net Revenue Retention)19:10 Short term (Google ads) VS long game (curation)23:10 Road map and AI25:00 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jonathan: | LinkedIn | TwitterFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.