What We're Learning From Our Customers About Content Marketing with Kat John
Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.1:04 Conversation with Kat5:35 Measuring content programs9:50 Empathy12:35 Content distribution goals14:50 ROI (Return on Investment)20:35 Consistency over fast results24:05 Advice26:26 Outro Modern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kat:| LinkedInFollow Brett:| Twitter | LinkedIn