What’s the ROI of Our Content Marketing Program?

Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.2:35 Introductions7:00 Amrita on content marketing and conversion19:12 Thomas on culture of content26:50 Thomas on content Technology30:00 Nate on content distribution39:54 Sangram on content and LinkedIn48:50 Forms/un-gated content53:20 What content should we focus on57:38 OutroModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Om Podcasten

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.