Breadcrumbing... what is it? And should you use it?

So breadcrumbing is increasingly being taught as a marketing tactic to new online business owners, and although it’s something I briefly flirted with, it just didn’t sit right with me. And so if this is something you’re being told you should be doing, or feel you should be doing more, but maybe are not sure if it’s for you, have a listen to this episode, where I share what I think about it, what members of my community feel about and 3 things you can spend your energy on instead. YOU WANT T...

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Read Magnet ® is the podcast for message-led creators, coaches, and thought leaders who ready to write their book, and want to do it with strategy  and soul.Hosted by book coach, ghostwriter, and founder of The Luminous Press, Cate Butler Ross, each episode explores what it really takes to bring a powerful message to the page, whether you’re writing it yourself or partnering with a pro.From behind-the-scenes publishing insights to soulful conversations with authors, creatives, and industry insiders, you’ll learn how to shape the book that only you can write, and how you can use it to grow your authority, create real impact, and become a siren-call to the people you’re here to help.