Why storytelling is the number one most powerful tool for your business

Stories and storytelling is something of an obsession of mine. As a teenager I used to take my tape recorder into the hospital ward where my mum worked, and interview the old ladies about the stories of their lives. I’ve often wondered why I used to do that; but I think it’s because I’m interested in people; I want to understand them; because I think it helps us understand ourselves. That’s why I always tell my clients that if you want to let people in more, all you’ve got to do is start te...

Om Podcasten

Read Magnet ® is the podcast for message-led creators, coaches, and thought leaders who ready to write their book, and want to do it with strategy  and soul.Hosted by book coach, ghostwriter, and founder of The Luminous Press, Cate Butler Ross, each episode explores what it really takes to bring a powerful message to the page, whether you’re writing it yourself or partnering with a pro.From behind-the-scenes publishing insights to soulful conversations with authors, creatives, and industry insiders, you’ll learn how to shape the book that only you can write, and how you can use it to grow your authority, create real impact, and become a siren-call to the people you’re here to help.