069: Difference Between B2B and B2C Marketing

Marketing your business doesn’t need to be as difficult as you might be making it. The challenge is that many marketers talk about marketing and content in blanket statements, that this works or no you shouldn’t do that. (I’m guilty of that too.) Here’s the thing: So much of marketing (and, frankly, business in general) depends. It depends on what you’re selling, what type of business you have, what your goals are, who your audience is, and so much more. So I wanted to take an episode and talk about the difference between marketing to other businesses and marketing to general consumers. There are some key differences and no matter what type of business you’re in, I think you’ll walk away with some key takeaways. Mentioned in This Episode One Week to Your Welcome Sequence challenge

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.