132. What is the Intent of Your Content?

Why are you creating the content you’re creating? What do you want to have happen as a result of that content? And how are you ensuring your audience knows what to do next? Each piece of content you create is a part of a much larger whole. You need to think about how this information works for you, your audience, and your business. Because like everything, it’s unique to you and your vision. Today on the podcast, we are talking about the intent of your content. Content isn’t about creating a quick conversion—it rarely happens that way. It’s about taking your audience on a journey and building a relationship.  Download your Client Journey Ebook and tune in!   Mentioned in This Episode: Episode 120: Knowing and Growing Your Client Journey Client Journey Ebook The Content Mastery Lab

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.