156. What to Do When Your Content Marketing Isn’t Working

Content marketing is incredibly valuable in educating prospects and showcasing your expertise. It’s not always helpful in getting discovered by new people, especially if you’re not investing a lot of time and resources into your SEO. Here’s the thing: Content marketing isn’t just about pushing content, like your blogs, podcasts, and YouTube videos, out into the world. There’s more to it than that, which I’ve talked about before. On this episode, I’m sharing two easy things you can do right now to help boost your prospect list and breathe new life into your content marketing. They’re not quick fixes, but they do work when done consistently! Tune in now. Mentioned in This Episode Forbes article: How Much Data Do We Create Every Day? Let’s chat!

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.