158. Case Studies: Tying Pillar Content to Other Content

Tying your main, pillar content to the rest of your content is one of the best ways to simplify your content marketing and content creation. It’s about repeating your message in different ways and on different platforms and it’s not as difficult as it may seem. This week on the podcast, I’m sharing how my team and I do this for two of our clients: one has a podcast and the other has a blog. But it all starts with knowing your goals and what your audience needs and wants. Without this important information, you won’t be able to create content in a way that makes sense or that leads your audience to your content or your paid offers. Listen in to this dual case study of two of our clients and learn how you can make your own content creation just a little bit less overwhelming. Mentioned in This Episode Episode 63: Staying Inside Your Zones of Genius Episode 138: Know Your Zones of Genius for Content Ease Quick Chat VIP Intensive Education Evolution Fit For Profit

Om Podcasten

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.