178. Say “No” to Failure With Digital Products and in Business with Monica Froese
What is it that drives you to do what you do? For Monica Froese, this week’s guest, it’s about making sure that women have the power to make decisions and be independent. She started her first business as a blog to rant about something that lit her up. That led to being in the room with President Obama and him asking her, “What are you going to do about it?” Fast forward a few years and Monica has done a lot. This week on the podcast, we’re talking about the impact digital products can have and why we can’t rely on ads or organic content to drive traffic anymore. There’s something missing in traditional funnels, and that missing piece is connection and community--two essentials to building an online business today. Mentioned in This Episode All the details to connecting with Monica! About Monica Froese Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she empowers women to create financial independence through building 6-figure digital product businesses. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs and podcast. Connect with her on LinkedIn, or follow her on Instagram and Facebook.